Volvic, a Danone bottled water brand, announced that it is now carbon neutral in April of 2020. In addition to becoming B Corp-certified and cutting down its carbon emissions, Volvic is pushing its long-term sustainable efforts forward with new packaging.
The European mineral water brand "has committed to using 100% recycled plastic for bottles as much as possible, and hopes to produce all Volvic bottles using 100% recycled PET by the end of 2025, knowing it saves up to 50% of carbon emissions versus a virgin plastic bottle."
With plastic pollution at an all time high, bottled water brands are rethinking their business practices and are launching long term sustainable initiatives in order to reduce their own impact on the environment -- something that eco-conscious consumers seeking convenience and quality can align with.
Sustainable Bottled Water Pledges
Danone’s Volvic Brand is Now Carbon Neutral
Trend Themes
1. Sustainable Packaging Solutions - There is an opportunity to develop eco-friendly packaging alternatives that reduce the carbon footprint of bottled water brands.
2. Corporate Social Responsibility - Brands can gain consumer trust and loyalty by committing to sustainable practices through certifications and pledges in line with their corporate values.
3. Circular Economy - By committing to using 100% recycled plastic for their bottles, bottled water brands can contribute to the creation of a circular economy and promote a sustainable approach to packaging and waste management.
Industry Implications
1. Packaging Industry - The packaging industry can explore innovation opportunities for developing sustainable packaging alternatives for bottled water brands.
2. Consumer Goods Industry - Consumer goods companies can revolutionize their supply chain and work towards sustainable practices, aligning with consumer demand and the market shift towards eco-conscious alternatives.
3. Beverage Industry - Bottled water brands can lead the beverage industry towards a circular economy through adopting eco-friendly packaging practices and committing to reducing their carbon footprint.