Environmentally conscious consumers are wary about using aerosol products because they contain hydrocarbon and compressed gasses and some brands are offering alternatives by embracing packaging with air pumps—such as the TRESemmé ProPure Volume Invisible Styler.
The product itself apart with a unique water-based formula and is free from alcohol, parabens and dyes, offering a more environmentally conscious, free-from option for those who are looking to add extra volume, body and lift to the hair. The versatile hair product has the potential to be used before or after styling—as well as on wet or dry hair—to create long-lasting looks.
Sustainable packaging solutions are top-of-mind for consumers who are passionate about minimizing waste and reducing their carbon footprint.
Eco-Friendly Volumizing Sprays
The ProPure Invisible Styler Releases Product with an Air Pump
Trend Themes
1. Sustainable Packaging Solutions - The trend of incorporating air pumps in packaging offers an eco-friendly alternative to aerosol products, appealing to environmentally conscious consumers.
2. Water-based Formulas - The trend towards water-based formulas in hair products provides a more environmentally conscious option, free from alcohol, parabens, and dyes.
3. Versatile Hair Products - The trend of multi-purpose hair products that can be used before or after styling, and on wet or dry hair, offers convenience and long-lasting effects for consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can embrace sustainable packaging solutions to meet the demands of environmentally conscious consumers.
2. Manufacturing - The manufacturing industry can explore the use of water-based formulas in various consumer products to offer more eco-friendly alternatives.
3. Salon and Haircare Services - Salons and haircare service providers can capitalize on the trend of versatile hair products to offer convenient and long-lasting styling options to their clients.