The latest print ad for the Volkswagen Touareg capitalizes on the SUV's ability to remain chic even while getting dirty. It's photographed after an off-road outing, but after taking a closer look, the mud isn't mud at all, but a branded print that looks just enough like Louis Vuitton from afar to suggest luxury. The print ad's caption, "The luxury off-road from Volkswagen," drives the point home.
The Volkswagen Touareg print ad was created by the Almap BBDO, São Paulo, Brazil ad agency with a team that included art director Danilo Boer, copywriter Tales Bahu, illustrator Adelmo, and creative directors Marcello Serpa, Dulcidio Caldeira and Luiz Sanches.
Branded Mudvertising
Volkswagen Touareg's Chic Off-Road Campaign
Trend Themes
1. Luxury Off-road - There is an opportunity for car companies to create vehicles that can go off-road while maintaining luxury style for discerning consumers.
2. Mudvertising - There is an opportunity for brands to use mud as an advertising tool to showcase their messaging in a unique way.
3. Branded Print Ads - There is an opportunity for brands to create print ads that use branded imagery to tell a story or convey brand messaging in a unique and eye-catching way.
Industry Implications
1. Automotive - The automotive industry has an opportunity to create off-road vehicles that also cater to upscale consumers.
2. Advertising - The advertising industry has an opportunity to use mud or other unconventional mediums for brand messaging to create memorable and unique campaigns for clients.
3. Fashion - The fashion industry has an opportunity to collaborate with brands to showcase their products in unexpected ways through branded print ads or mudvertising campaigns.