A buzzworthy, star-studded shoot titled ‘Haute Mess’ from the Vogue Italia March 2012 issue stays true to its theme of "over the top," kitschy fashion. Joan Smalls, Jessica Stam, Abbey Lee Kershaw, Lindsey Wixson, Daphne Groeneveld and Coco Rocha, as well as Karen Elson and Guinevere van Seenus, star in the shoot.
The shoot features the top models with over-the-top nail art, bright eye makeup that mimics the Louis Vuitton pattern, candy wrappers as hair, moon boots and more. The outrageous shoot is pretty entertaining, although it has drawn attention from critics who say it is in poor taste. Lindsey Wixson is pictured with an easter basket and plastic eggs on her head while another blow dries her animal print scarf in an IHOP washroom, all wearing a headache-inducing collection of clashing patterns and prints.
The super cool Haute Mess was photographed by Steven Meisel and styled by Lori Goldstein for Vogue Italia March 2012.
Hyper-Urban Shoots (UPDATE)
This Vogue Italia March 2012 Editorial is Over the Top
Trend Themes
1. Kitschy Fashion - We see disruptive innovation opportunities in the fashion industry to produce designer clothing and accessories that are bold, playful and colorful.
2. Outrageous Beauty - We see disruptive innovation opportunities in the beauty industry to provide bold and bright makeup products and services that cater to customers willing to experiment and make a statement.
3. Entertaining Editorial Shoots - We see disruptive innovation opportunities in the media and photography industries to create visually stunning and attention-grabbing editorial shoots that push the boundaries of conventional beauty and fashion.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on kitschy fashion trends to produce fun and creative clothing and accessories that appeal to bold and adventurous customers.
2. Beauty Industry - The beauty industry can introduce new product lines and services that cater to customers willing to experiment and make a statement with their makeup choices.
3. Media and Photography Industries - The media and photography industries can push the boundaries of conventional beauty and fashion by creating editorial shoots that are visually stunning, bold and entertaining.