VMV Hypoallergenics is a brand that offers a variety of skincare and cosmetic solutions specifically for those with allergies and skin sensitivities. As the brand boasts: "the majority of our products contain as few as possible (often zero) of all 109 common allergens." To help consumers best identify the right options for their needs, the brand created its own VH-Rating System that indicates the formulas that have zero allergens, one allergen or more and so on.
While there are plenty of personal care products on the market for those with sensitive skin, VMV Hypoallergenics offers cosmetics such as its 'Skin the Bluff Concealer.' This nourishing, non-comedogenic formula of coconut and castor oil is free from fragrance, preservatives and gluten, promising to prevent irritations, acne and darkening.
VMV Hypoallergenics' Skin the Bluff Concealer is offered in light, medium and deep shades, as well as a yellow tone to cancel out discoloration.
Allergy-Friendly Concealers
VMV Hypoallergenics' Fragrance-Free Concealer Prevents Irritations
Trend Themes
1. Allergy-friendly Cosmetics - Opportunity for brands to create cosmetic products that are specifically formulated for people with allergies and skin sensitivities.
2. Skin-sensitive Personal Care - Growing demand for personal care products that are gentle on sensitive skin and free from common allergens.
3. Customized Beauty Solutions - Brands can innovate by offering personalized cosmetic options based on individual allergy needs.
Industry Implications
1. Skincare - Skincare industry can capitalize on the growing demand for allergy-friendly products by developing specialized formulas for sensitive skin.
2. Cosmetics - Cosmetics industry has an opportunity to expand its offerings by creating concealers and other makeup products that are hypoallergenic and free from allergens.
3. Beauty Retail - Beauty retailers can cater to the needs of customers with allergies by curating a selection of allergy-friendly cosmetics and skincare products.