VkusVill is a Russian supermarket chain that proves to be quite successful and fast-growing. Embracing the business model of Trader Joe's in the US and Aldi in Germany, the supermarket has been immensely popular with 1,000 stores in central Russia alone and an annual revenue growth of 60%.
VkusVill has reported taking a stance of "a technology-focused company" and a supermarket that makes high-quality food products, snacks, and beverages available to consumers. Since VkusVill has been so successful in its country of origin, there are plans for expanding the business on a global scale. The Russian retailer is planning to target the European and Chinese markets, as well as overseas markets, including "an initial public offering (IPO) in New York."
Fast-Growing Russian Supermarket Chains
The Successful VkusVill is Planning a Sizeable Expansion
Trend Themes
1. Fast-growing Supermarket Chains - Expanding the business model of successful supermarket chains like Trader Joe's and Aldi presents opportunities for disruptive innovation in the grocery industry.
2. Technology-focused Supermarkets - VkusVill's focus on technology and high-quality food products opens up the potential for disruptive innovation in the retail sector.
3. Global Expansion of Russian Retailers - The plans to expand VkusVill into European, Chinese, and overseas markets create opportunities for disruptive innovation in international retail and distribution.
Industry Implications
1. Grocery Retail - The fast growth of VkusVill and the success of similar chains present opportunities for disruptive innovation in the grocery retail industry.
2. Retail Technology - VkusVill's focus on technology as a key element of its business model highlights opportunities for disruptive innovation in the retail technology industry.
3. International Retail and Distribution - The global expansion plans of Russian retailers like VkusVill create opportunities for disruptive innovation in the international retail and distribution industry.