The approach to the design of Vizit Condoms packaging was to treat rubbers as essential items within a man's adornment arsenal. Just as a necktie contributes to a responsible appearance in the office, these latex products serve a related purpose in the bedroom.
Luzanov Roman and Melnik Valeriy of Russia's VOZDUH Advertising Agency literally dressed up these cartons with men's suits. The different varieties of sheaths each sports a different single-breasted jacket and -- most significantly -- a unique tie. The colors and patterns on these accessories indicate the qualities of the contraceptives inside. Vizit Condoms packaging features stripes for the ribbed version, spots for the dotted one, a spectrum for the tinted edition, a plain necktie for the classic version and a big orange accessory to represent the large size.
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
Trend Themes
1. Personalized Packaging - Designing packaging with unique patterns or accessories that reflect the qualities of the product inside.
2. Adornment Marketing - Using the concept of fashion or personal style to market essential products.
3. Functional Fashion - Combining fashion and functionality in product design.
Industry Implications
1. Condom Manufacturing - Opportunity to create innovative packaging designs that appeal to consumers and differentiate from competitors.
2. Advertising and Marketing - Utilizing fashion and style concepts to create compelling advertising campaigns for essential products.
3. Fashion and Apparel - Exploring collaborations and partnerships with other industries to create fashion-forward product packaging or accessories.