A Bathing Ape, otherwise known as BAPE joins forces with ASUS on the new ASUS Vivobook S BAPE Edition, which is a high-performance laptop. The streetwear giant is accelerating celebrations of its 30th anniversary and working with the computer company to unveil the special iteration of the laptop.
The digital notebook takes elements from the premium Vivobook S 15 OLED and designs it in the fashion imprint's iconic camo detail. Along the laptop's exterior, it is seen in tones of green and blue but it also continues on the inside as well. When users open up their ASUS Vivobook S BAPE Edition, they will notice that the B keycap is replaced by a BAPE head.
Streetwear-Themed High-Performance Laptops
BAPE and ASUS Tease the New Vivobook S BAPE Edition
Trend Themes
1. Streetwear-themed Laptops - Collaborations between tech and fashion brands to produce streetwear-inspired laptops.
2. Personalized Laptop Design - Replacing traditional laptop designs with personal and customized designs through brand collaborations.
3. Celebrity-endorsed Tech Products - Celebrities and influencers endorsing tech products in unique ways to appeal to a wider audience.
Industry Implications
1. Technology - Collaborations between tech and fashion brands to produce streetwear-inspired laptops introduce a new opportunity for tech companies and enthusiasts alike.
2. Fashion - A collaboration with a tech company allows fashion brands to expand their product offerings and appeal to a wider audience with personalized laptop designs.
3. Influencer Marketing - Celebrity and influencer endorsements of tech products, like Bape’s streetwear-themed laptop, have a unique marketing potential that appeals to younger demographics.