The soda market has been reported by many to be experiencing a slowing as water and sugar-free beverages become of higher preference to consumers, which is seeing new products like the VIVE Sparkling Waters coming about. Designed by the HeadMade Design & Co., the sparkling water packaging features a crystal-clear aesthetic that conveys the purity of the product by allowing consumers to see directly through the bottle and label.
More consumers are opting to ditch soda in favor of sugar-free options or bottled water, which is seeing many soda brands respond with alternatives in order to stay relevant. The VIVE Sparkling Water line is an example of how new products are being packaged and branded in order to speak to consumer preferences for zero-calorie and sugar-free beverages.
High-End Sparkling Water Branding
The VIVE Sparkling Water Line is Modern and Premium
Trend Themes
1. Premium Sparkling Water - There is an opportunity for new premium sparkling water brands to disrupt the traditional soda market and appeal to consumers seeking healthier alternatives.
2. Transparent Packaging - By using crystal-clear packaging that conveys the purity of the product, brands can cater to consumer demand for transparency and simplicity.
3. Sugar-free Beverages - As consumer preferences shift towards sugar-free options, there is an opportunity for innovative brands to create new beverages and disrupt the traditional soda market.
Industry Implications
1. Beverage - In the beverage industry, there is an opportunity for new brands to enter the market and cater to consumers seeking healthier, sugar-free options.
2. Packaging - In the packaging industry, there is an opportunity to create new designs that cater to consumer preferences for transparency, simplicity, and premium aesthetics.
3. Marketing - In the marketing industry, there is an opportunity to develop campaigns that appeal to consumers seeking healthier, sugar-free options and highlight the purity and transparency of the products.