Garnier's #GarnierVitC campaign promotes the launch of Vitamin C Glow Boost Night Serum and with the aid of augmented reality technology, the brand created an immersive "Vitaverse" world to make Instagram users feel like they're at the spa. The AR filter from L'Oréal Garnier allows social media users to enter Garnier's Vitaverse and peek into a serene and soothing spa setting with natural visuals and calming music—and escape the pressures of a busy life, if only for a moment.
Augmented reality enables beauty brands to craft immersive product experiences that transport consumers into real or imagined branded worlds, evoking specific emotions and creating a deeper connection with their target audience. By leveraging AR technology, beauty brands are encouraging consumer experimentation, exploration and emotional connection in an engaging and interactive way.
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Trend Themes
1. Immersive AR Brand Experiences - Beauty brands can leverage augmented reality technology to create immersive branded worlds and forge deeper emotional connections with their target audience.
2. Escape and Self-care AR Filters - The success of Garnier's Vitaverse filter points to an opportunity for beauty brands to create a sense of escapism and relaxation for social media users through AR filters.
3. Interactive Product Visualization - By using AR technology, beauty brands can offer consumers interactive product experiences that encourage experimentation and exploration, leading to greater engagement and loyalty.
Industry Implications
1. Beauty and Personal Care - The use of AR in beauty campaigns has immense potential to revolutionize how consumers engage with and connect emotionally with beauty brands.
2. Social Media Marketing - The success of augmented reality filters in generating engagement and emotional resonance on social media platforms like Instagram presents an opportunity for brands to create more immersive and interactive social media campaigns.
3. Augmented Reality Technology - The rise of AR technology has enabled brands to create unique immersive experiences that can help consumers forge deeper emotional connections with their products and brand.