Rainbow Light is a producer of vegan and gluten-free vitamins for health that are made with a base of whole food ingredients. Its newest product collection, 'Vibrance,' is being specifically introduced as a line of "Personalized Multivitamins" that target Gen Y consumers with solutions for "Custom Nutrition."
After conducting extensive research on Millennial lifestyles, the brand created a set of multivitamins for health to satisfy the needs of young men, women, as well as moms-to-be. The Rainbow Light Vibrance collection includes vitamins like the Women's Multivitamin plus Stress Support, the Prenatal Multivitamin plus Energy Support and the Teen Girl's Multivitamin with Healthy Skin Support.
To give consumers added assurance on what goes into its products, Rainbow Light promises a "Purity Safeguard" that excludes artificial preservatives, colors and flavors, as well as eggs, fish, dairy, peanuts, soy and nuts.
Millennial-Targeted Multivitamins
Rainbow Light's 'Vibrance' are Custom Vitamins for Health
Trend Themes
1. Personalized Multivitamins - Disruptive innovation opportunity: Develop a platform for personalized multivitamins where consumers can input their specific health needs and receive customized recommendations.
2. Health-focused Supplements - Disruptive innovation opportunity: Create a line of supplements that target specific health concerns of millennials, such as stress support, energy boost, and healthy skin.
3. Transparent Ingredient Labeling - Disruptive innovation opportunity: Develop innovative packaging solutions that provide transparent and easily understandable ingredient labeling to build trust with millennial consumers.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Incorporate technology and AI in the health and wellness industry to personalize and optimize vitamin and supplement intake for millennials.
2. Nutraceuticals - Disruptive innovation opportunity: Explore the development of novel nutraceutical products that combine the benefits of traditional supplements and whole food ingredients.
3. Food and Beverage - Disruptive innovation opportunity: Create innovative food and beverage products infused with essential vitamins and nutrients to cater to the growing demand for convenient and health-conscious options.