Vitamins and supplements can sometimes be a struggle to swallow but Refyned is completely reimagining them as vitamin strips for a more pleasant experience. The great-tasting, quick-dissolving strips are designed to be placed between the gums and cheek, so that no water is needed in order to get a big or chalky capsule down.
"During the last two years, we have all become keenly aware of the need to boost and maintain our immune systems and Vitamin D3 is a key component in that process," says David Trecek, Chief Executive Officer of Refyned. At the same time, Refyned saw an opportunity to create solutions to address increased anxiety and disrupted sleep patterns.
Sleep+ is a supplement strip with melatonin, vitamin B6, beta-caryophyllene, GABA and L-Theanine, while D3 Sunshine Support shares the benefits of the "sunshine vitamin."
Dissolving Vitamin Strips
Refyned's Vitamin Supplements Don't Need to Be Washed Down with Water
Trend Themes
1. Dissolvable Supplement Strips - Creating more pleasant and convenient supplement experiences by offering dissolvable strips instead of difficult-to-swallow pills.
2. Immune-boosting Supplements - Addressing rising health concerns by developing supplements that specifically address the need for immune-boosting vitamins, such as Vitamin D3.
3. Sleep Support Supplements - Developing innovative supplement solutions to address increased anxiety and disrupted sleep patterns, such as the Sleep+ strip with melatonin, vitamin B6, beta-caryophyllene, GABA, and L-Theanine.
Industry Implications
1. Pharmaceuticals - The pharmaceutical industry could benefit from creating more innovative supplement options for consumers who may struggle with traditional pill forms.
2. Health and Wellness - The health and wellness industry could take advantage of the trend towards more convenient and enjoyable supplement experiences by providing dissolvable strips as an option.
3. Sleep Aids - The sleep aid industry could benefit from developing novel supplement solutions that do not rely on traditional pills or medication to address sleep disorders.