Nike introduces a new iteration of its Air Max 270 Vistascape sneaker silhouette in a brand new colorway blend that takes Light Orewood Brown with Newsprint and Chile Red. All of this is reinforced by technical sensibilities throughout the construction.
This also adds a touch of retro design language, nodding to the ACG division of the sportswear label. The base foundation of the sneaker is constructed from soft ripstop materials before it is overlayed with suede panels around the mid panel, the vamp, the eye stay, and the toe box. The heel counter is reinforced by TPU materials for a slightly clear look over the blue base guard, which also provides a space to weave webbing straps through.
Rustic Tonal Footwear Designs
Nike's Air Max 270 Vistascape Sneaker Gets an Earthy Tonal Update
Trend Themes
1. Earthy Tone Footwear - Opportunity to create new collections nodding to retro design language with updated earthy tones for footwear designs.
2. Ripstop Materials - Opportunity for technical innovation in footwear construction using soft ripstop materials for added durability and comfort.
3. TPU Reinforcement - Opportunity to experiment with reinforced TPU materials for added support and aesthetic appeal in footwear designs.
Industry Implications
1. Sportswear - Footwear companies within sportswear industry have an opportunity to create trendy and technical footwear designs using earthy tones and durable materials.
2. Fashion - Fashion industry can explore updated colorways and design language inspired by retro sportswear in their own footwear collections.
3. Outdoor Gear - Outdoor gear industry can incorporate technical sensibilities and durable materials from the sportswear industry into their own footwear designs for added functionality and style.