The brand name Visa probably isn't one that evokes sexy imagery, but their latest TV spot could change all that.
The credit card company's latest ad campaign features a naked man. No, it's not because you'll be left in your birthday suit after being forced to sell your clothes to a second hand shop to pay your last Visa bill.
The fun ad by Saatchi & Saatchi, which launches Easter Monday, features a nude man running in a desert in Argentina. It's his wedding day and he's armed with nothing but his Visa and pair of socks on his feet. Ahh, the aftermath of the stag party... but it's not so bad thanks to his trusty credit card. He's able to pick up everything he needs to make it to the big day... like a mechanic's overall, a hotdog to fuel himself, a map and a trusty moped. Well, more than that too, but you'll have to watch the clip.
So, lesson learned. If you're going to be left naked on your bachelor party the night before your wedding day, make sure to sleep with your socks on, credit card inside.
"Life flows better with Visa," didn't you know?
Nudevertising Credit Cards
Visa TV Spot
Trend Themes
1. Nudevertising - The trend of using nudity in advertising can disrupt traditional ad campaigns and create attention-grabbing content.
2. Innovative Ads - Using unconventional advertising tactics, like nudity, can help businesses stand out and generate buzz around their brand.
3. Humorous Marketing - Using humor in marketing, like Visa's naked man ad, can help companies connect with consumers on a more personal level.
Industry Implications
1. Advertising - The advertising industry can benefit from exploring new, unconventional tactics to capture audience attention and engagement.
2. Credit Card Companies - Credit card companies can create disruptive ad campaigns that challenge traditional perceptions of their industry and highlight the unique benefits of their products.
3. Wedding Industry - The wedding industry can leverage humor and unique selling points, like credit cards, to create differentiated and memorable marketing campaigns.