Recently, Bondi Sands launched its Technocolor 1 Hour Express Self Tanning range and to help consumers find their perfect fit from this line of color-focused self-tanners, the brand partnered with Perfect Corp. for a virtual try-on experience. The technology powered by augmented reality and artificial intelligence offers a shade color virtual try-on (VTO) solution as part of the online shopping experience.
While many beauty brands and retailers are already making the most of Perfect Corp.’s industry-leading AR Makeup Try-On technology, Bondi Sands is the first company within the self-tan category to apply this technology.
As well as being able to access the immersive virtual try-on experience online, consumers can also access it via QR codes shown on product packaging.
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
Trend Themes
1. Virtual Try-on Experiences - Brands can leverage augmented reality and artificial intelligence to create virtual try-on experiences, enhancing the online shopping experience for consumers.
2. AR Makeup Try-on Technology - Beauty brands and retailers can utilize AR makeup try-on technology to allow customers to digitally try out different makeup looks before making a purchase.
3. QR Code Integration - Brands can integrate QR codes on product packaging to provide convenient access to virtual try-on experiences for customers.
Industry Implications
1. Beauty - The beauty industry can use virtual try-on experiences and AR technology to revolutionize the way customers shop for and try out makeup and self-tanning products.
2. E-commerce - E-commerce platforms can enhance the online shopping experience by incorporating virtual try-on technology, providing customers with a more interactive and personalized shopping experience.
3. Packaging - Companies in the packaging industry can explore the integration of QR codes on product packaging to enable easy access to virtual try-on experiences, adding value to their products.