Which Wich Superior Sandwiches, a Texas-based sandwich brand, recently announced it's opening two new virtual restaurant location in Battersea and Bethnal Green. The chain opened its first London location in 2018 and has since created a loyal fan base for its made-to-order, toasted sandwiches.
With the onset of the pandemic, Which Wich Superior Sandwiches shifted to delivery and take out options and has adjusted its expansion plans to follow the same delivery-only model.
UK Master Franchisee, Rami Awada, commented on the new virtual launches, stating: "In a challenging time for the London hospitality market, we are delighted to have the proven track record to launch new openings, bringing renewed menu choice to London customers and new jobs for talented team members."
Virtual Kitchen Experiences
Which Wich Announced Two New Virtual Restaurant Locations in London
Trend Themes
1. Virtual Kitchen Experiences - Which Wich Superior Sandwiches' new virtual restaurant locations in London indicate a growing trend for virtual kitchen experiences as a response to the pandemic.
2. Delivery-only Models - Which Wich Superior Sandwiches' shift to delivery and takeout options and expansion plans that follow a delivery-only model are indicative of the increasing demand for delivery-only restaurant models amid the pandemic.
3. Loyalty Programs - The loyal fan base that Which Wich Superior Sandwiches has garnered for its made-to-order, toasted sandwiches underscores the importance of loyalty programs and personalized customer experiences as drivers of growth and customer retention.
Industry Implications
1. Restaurant Industry - Restaurants should consider implementing virtual kitchen experiences and delivering only models to remain competitive and to adapt to the changes brought by the pandemic.
2. Hospitality Industry - As the pandemic continues, the hospitality industry could greatly benefit from loyalty programs and customized customer experiences that create a strong customer base.
3. Delivery Industry - The growing demand for delivery-only models and virtual kitchen experiences presents opportunities for companies in the delivery industry to expand their reach and services.