In order to celebrate the release of the new Hypervenom II shoe, Nike is making note of the occasion with one of the first interactive virtual reality videos on YouTube.
The film dives into the 'The Neymar Jr. Effect' and has fans step into the shoes of this Brazilian soccer superstar using Google Cardboard. The content uploaded to YouTube can be fully experienced in a 360-degree format using the YouTube app or the Chrome desktop browser.
There may be just one person on the planet who can describe what it's really like to be in the shoes of Neymar Jr., but this interactive virtual reality video gives sports fans a real taste of what it must like to hit the field running in a pair of Nike Hypervenom II runners.
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
Trend Themes
1. Interactive Virtual Reality - Nike sets up an interactive virtual reality video on YouTube to accurately allow its sports fans to feel the experience of playing football.
2. 360-degree Format - Nike utilizes YouTube's technology to broadcast 360-degree format for an immersive experience for its global sports fans.
3. Google Cardboard - Nike takes advantage of Google Cardboard's platform for a more accessible and affordable VR experience for its customers.
Industry Implications
1. Sports - Sports companies can use interactive virtual reality to promote their brands and enhance engagement with fans.
2. Technology - Tech companies can develop VR headsets and platforms that are increasingly affordable and accessible to the general public.
3. Entertainment - Entertainment companies can integrate VR technology in their content to offer more immersive and interactive experiences.