In order to promote its Outlander Phev, Mitsubishi crafted a novel virtual experience that helped drivers travel the world and beyond without having to leave the showroom at the Eco Products expo.
One of the biggest selling features of the electronic vehicle is that when charged, it stores the same amount of electricity required to power a house for a day. Playing off of the mighty power of this car's battery, the Oculus Rift virtual reality experience took people on a trip through city streets that eventually had them rocketing into outer space. Graphics from the virtual reality test drive in space were sourced from Mitsubishi's Starry Sky Project, which supports astronomy and stargazing in Japan.
Starry Simulation Drives
Mitsubishi's Virtual Experience Takes Drivers to the Stars
Trend Themes
1. Virtual Reality Test Drives - Companies like Mitsubishi are using virtual reality to offer customers innovative experiences and promote products without the need for a physical test drive.
2. Electric Vehicle Adoption - Innovative electric vehicles like Mitsubishi's Outlander Phev offer consumers the convenience of charging their car with the same amount of electricity required to power a house for a day.
3. Graphics Sourcing for VR - Companies can source innovative, attention-grabbing graphics like those from Mitsubishi's Starry Sky Project for use in virtual reality experiences, providing endless opportunities for creative marketing campaigns.
Industry Implications
1. Automotive - In the automotive industry, innovators are leveraging virtual reality to create unique and memorable experiences that showcase their vehicles without the need for a physical test drive.
2. Electricity Providers - As consumers become more interested in cleaner energy solutions for their cars and homes, innovative electricity providers have the opportunity to partner with electric vehicle manufacturers to offer convenient charging solutions.
3. Astronomy and Stargazing - Industries interested in promoting astronomy and stargazing can collaborate with companies like Mitsubishi to provide unique and immersive virtual reality experiences that promote both their brand and their mission.