For Easter this year, property development and investment company British Land launched a virtual Easter egg hunt game for kids and families.
The augmented reality 'Gnomee's Egg Hunt' provides fun for the whole family and challenges kids to search for AR Easter eggs across retail sites. The app tells kids that they must find golden eggs that have been stolen by gnomes, which they may find by going on a real-life, five-step quest trail.
The free-to-download Gnomee's Egg Hunt AR gaming app can be played on a smartphone or tablet and one stage even includes a selfie feature to capture memories of the experience. Those who participate may also enter a competition to win prizes such as iPads and toys.
AR Easter Egg Games
British Land Launched a Virtual Easter Egg Hunt Game
Trend Themes
1. Augmented Reality Gaming - Incorporating an augmented reality experience into games, such as an easter egg hunt, can add an extra layer of engagement for players and create new opportunities for interactive experiences.
2. Gamified Experiential Marketing - Developing games like 'Gnomee's Egg Hunt' for events and holidays can attract families and create a memorable experience that aligns with the theme of the occasion.
3. Interactive Retail Experiences - Integrating augmented reality apps into retail experiences can provide a new level of engagement for customers and encourage them to interact with products in a more playful way.
Industry Implications
1. Real Estate Development - Companies in real estate development and investment can incorporate augmented reality experiences, like Gnomee's Egg Hunt, to engage customers with their properties in a unique and memorable way.
2. Gaming and Entertainment - Companies in the gaming and entertainment industries can create more engaging and interactive games for events and holidays by incorporating augmented reality experiences.
3. Retail and Consumer Goods - Retail and consumer goods companies can integrate augmented reality apps into their marketing strategies to provide customers with a more interactive and memorable shopping experience.