Fast-casual burger restaurant chain Smashburger newly launched its first Virtual Drive-Thru as an extension of the traditional drive-thru experience. The Virtual Drive-Thru is ready to be experienced at the newest corporate-owned restaurant in Houston, Texas, where customers can place an order (online or through the Smashburger app) and then proceed to the designated parking lane where their food will be delivered by a Smashburger team member.
The first Virtual Drive-Thru prototype was introduced in early 2022 and now, this newly announced location delivers a more convenient and accessible solution for customers. Smashburger's Virtual Drive-Thru makes the most of Curbit's streamlined digital ordering system, which provides exact wait times and start-to-finish order tracking for guests.
Virtual Restaurant Drive-Thrus
Smashburger's Virtual Drive-Thru Offers Convenience & Accessibility
Trend Themes
1. Virtual Drive-thrus - Virtual drive-thru experiences designed to enhance customers' convenience and accessibility.
2. Digital Ordering Systems - Streamlined digital ordering systems that provide exact wait times and start-to-finish order tracking for guests.
3. Contactless Delivery - Contactless delivery methods that allow for a more efficient and safe way to receive food orders.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can use virtual drive-thru experiences and digital ordering systems to enhance the convenience and accessibility of their services.
2. Restaurant Technology - Companies that provide digital ordering and contactless delivery technologies can support fast food restaurants in providing their services in a more efficient manner.
3. Smart Parking Solutions - Smart parking solution providers can partner with fast food restaurants to offer designated parking lanes for virtual drive-thru experiences, enhancing customer convenience.