The Walker Art Center recently developed a new service that allows customers to purchase virtual art pieces. Until recently, it would be considered absurd for a collector to pay for a piece of artwork that they could not display on their wall. However, the digital age has lead to a new way of observing and appreciating art in different forms.
'Intangibles' is a virtual gift shop that allows customers to purchase ringtones, animations and Snapchat conversations with photographers. Users can browse through the online catalog and read a description about each of the virtual art pieces. The idea is to focus more on the message behind the artwork rather than the sheer value of the piece.
By breaking away from the physical aspect of artwork, Intangibles gives artists a whole new range of opportunities for sharing their work with the public.
Virtual Art Shops
This Gallery Allows Customers to Purchase Virtual Art Pieces
Trend Themes
1. Virtual Art Purchases - The trend of purchasing virtual art pieces opens up new opportunities for artists to share their work digitally.
2. Digital Appreciation of Art - The digital age allows for new ways of observing and appreciating art in different forms.
3. Focus on Artistic Message - Intangibles encourages focusing on the message behind the artwork rather than its monetary value.
Industry Implications
1. Art Market - The art market can explore new avenues of selling virtual art pieces to collectors.
2. Technology and Digital Platforms - Technology companies and digital platforms can develop innovative tools and platforms for showcasing and selling virtual art.
3. E-commerce and Online Retail - E-commerce platforms and online retail can integrate virtual art sales into their offerings, creating a new market for customers to explore.