In an effort to reduce drunk driving, Toronto eatery Nightowl Bar is offering free virgin cocktails of its popular drinks to designated drivers in support of #SoberJanuary. The campaign is opting to lower the amount of drivers driving intoxicated as well as bring awareness to the seriousness of the felony.
Going out with friends that are drinking can be difficult for many designated drivers that might feel compelled by the setting to also have a drink or two. In order to make drivers feel less awkward or uncomfortable about not drinking when out, Nightowl Bar is offering free non-alcoholic drinks to all drivers. This creates an inclusive atmosphere where everyone from drivers and drinkers can all enjoy themselves, while ensuring the drivers don't compromise their sobriety.
Designated Driver Drink Campaigns
Nightowl Bar is Offering Free Virgin Cocktails to Riders
Trend Themes
1. Reducing Drunk Driving - Offering free non-alcoholic drinks to designated drivers helps reduce drunk driving by providing an alternative to alcohol consumption.
2. Inclusive Atmosphere - Providing free virgin cocktails creates an inclusive atmosphere where designated drivers can feel more comfortable without having to consume alcohol.
3. Raising Awareness - The campaign raises awareness about the seriousness of drunk driving and encourages responsible drinking habits.
Industry Implications
1. Hospitality - Restaurants and bars can adopt similar initiatives to promote responsible drinking and create a safe environment for designated drivers.
2. Transportation - Ride-sharing companies and taxi services can collaborate with establishments to offer incentives or discounted rides for designated drivers.
3. Non-alcoholic Beverages - Non-alcoholic beverage companies can partner with bars and restaurants to promote their products and support designated drivers.