For the first time in history we have a truly viral medium. In combination, YouTube and the blogosphere have created a platform that accelerates the spread of infectious messages. The implication is that creative individuals are pushing the limits more than ever before, in the pursuit of ‘viral’.
This premier edition of Trend Hunter TV explores some of the hottest viral videos in 2008. Few of these videos would ever make it onto mainstream television. And that’s the point. An exploration of viral reveals the simple truth that human interests are driven by basic instinct and a desire to be shocked with something new.
In the following weeks, Trend Hunter TV will explore different themes ranging from Shockvertising to Faking Awesome. Want to be featured? You submit the trends, we put them on TV.
The Best of 2008
Gangster Muppets, Angry Anchormen and Viral Videos
Trend Themes
1. Viral Videos - Opportunity for businesses to create and distribute engaging video content that can quickly spread across social media platforms.
2. Shockvertising - The chance for companies to use provocative and controversial advertising tactics to grab attention and generate buzz.
3. Faking Awesome - Potential for brands to create deceptive or simulated experiences that captivate audiences and generate interest.
Industry Implications
1. Media and Entertainment - The industry can leverage viral videos to engage audiences and generate revenue through digital advertising and content partnerships.
2. Advertising and Marketing - The field can embrace shockvertising as a disruptive approach to break through cluttered advertising spaces and create memorable campaigns.
3. Technology and Digital Platforms - This sector can enable the creation and dissemination of faked or simulated experiences to enhance user engagement and entertainment.