When Vine filmmaker Ryan McHenry, who’s claim to fame was the viral video ‘Ryan Gosling Won’t Eat His Cereal,’ was diagnosed with cancer, the social media site came together to support him.
In order to help raise money for McHenry, his friends created a video called ‘Ryan Gosling Won’t Eat His Cancer,’ and that clip also went viral. People from the Vine community have been donating money ever since. It is incredible how a social media site can connect strangers and enable them to help each other out, even if they do not personally know the person in need. This is a touching story about the social benefits of social media, and how people can band together when a Vine filmmaker is in need. Vine has also implement the hashtag #WeLoveRyan as another way the community can show their support.
Social Media Cancer Campaigns
When a Vine Filmmaker was Diagnosed with Cancer the Community United
Trend Themes
1. Social Fundraising - The viral success of 'Ryan Gosling Won't Eat His Cancer' demonstrates the power of social media in galvanizing communities to raise money for a cause.
2. Community Support - The Vine community's response to Ryan McHenry's diagnosis highlights the ability of social media platforms to foster connections and support among strangers.
3. Empowering Hashtags - The implementation of #WeLoveRyan by Vine showcases the potential for hashtags to unite online communities in showing their solidarity and support.
Industry Implications
1. Social Media - The success of social media campaigns like 'Ryan Gosling Won't Eat His Cancer' illustrates the capacity of platforms like Vine to generate widespread attention and engagement.
2. Filmmaking - Ryan McHenry's story provides an opportunity for filmmakers and content creators to explore the impact of social media in amplifying their messages and garnering support.
3. Nonprofit and Fundraising - The overwhelming response to Ryan McHenry's campaign highlights the potential of social media platforms in expanding reach and raising funds for nonprofit organizations.