In his series entitled Turnaround, Vincent Kohler has taken the time to reinterpret the form and function of a classic American object: the baseball bat. Kohler has managed to take a very functional object and turn it into art through varying the shape and material.
Vincent Kohler has created a series of bats that would be completely impractical for baseball, but work great in a gallery or museum. The series forces viewers to think differently about everyday objects, and imagine the various ways these items can be manipulated to serve a different purpose.
Implications - Youth consumers are captivated by designs that reinterpret classic objects. Vincent Kohler's series re-imagines the baseball bat's form and taps into this impulse. Companies should consider fusing various objects together to create new items and appeal to a broad base of consumers.
Surreal Bat Artwork
Vincent Kohler Creates Baseball that Spark the Imagination
Trend Themes
1. Reinterpreting Classic Objects - Vincent Kohler's artwork showcases the popularity of designs that reinterpret everyday items, presenting disruptive innovation opportunities in various industries.
2. Captivating Youth Consumers - Youth consumers are drawn to imaginative designs like Vincent Kohler's baseball bat artwork, highlighting the potential for disruptive innovation in industries targeting this demographic.
3. Fusion of Objects - Vincent Kohler's use of fusing various objects together inspires the creation of new items, presenting disruptive innovation opportunities in product development across industries.
Industry Implications
1. Art and Design - Vincent Kohler's artwork in reinterpreting classic objects presents disruptive innovation opportunities within the art and design industry.
2. Sports and Recreation - Vincent Kohler's artistic take on baseball bats highlights the potential for disruptive innovation in the sports and recreation industry.
3. Consumer Goods - Incorporating fusion of objects, as showcased in Vincent Kohler's artwork, presents disruptive innovation opportunities in the consumer goods industry.