Karrueche Tran's latest collaboration with ColourPop is a video vixen cosmetics collection.
The 'Fem Rosa' collection features consists of an eye shadow palette, a complexion trio, and lip glosses. This collection of rose-inspired cosmetics is able to take your makeup look from romantic to femme fatale in a few easy swipes. Most of the colors in this video vixen cosmetics collection range from an of-the-moment rosy hues to feminine mauves. In addition, each item in the collection ranges in price from six dollars to $16.
Rose-covered packaging continues the Fem Rosa theme and gives the collection a romantic and flirty feel. Last August, Karrueche and ColourPop released a lipstick collection. It was so successful that the pair decided to bring back to collaboration with this three piece collection.
Video Vixen Cosmetic Collections
Karrueche's Fem Rosa Colourpop Makeup Collection is Rose-Inspired
Trend Themes
1. Rose-inspired Cosmetics - Opportunity to innovate in the creation of cosmetics inspired by flowers other than roses
2. Affordable Makeup - Opportunity to innovate in creating good quality makeup while still keeping the price low
3. Celebrity Collaborations - Opportunity to innovate in partnerships with celebrities to create cosmetics collections
Industry Implications
1. Cosmetics - Opportunity for companies to create unique cosmetics inspired by nature or with celebrity collaborations at affordable prices
2. Fashion - Opportunity to expand to cosmetics collections in collaboration with makeup companies as an additional revenue stream
3. Social Media - Opportunity for influencers to partner with cosmetics brands to develop unique makeup collections targeted to their followers