VF Corporation, the company behind Timberland, Dickies, Vans, The North Face and other familiar labels has opened an immersive retail hub in the heart of Soho, London. Housed inside a building built in the 1920s, the renovated space is brought to life by architecture firm Darling Studio.
The multi-faceted space is home to brand experience stations that highlight new product offerings along with a product showcase area. It also features a digital innovation and design studio along with offices and even a stunning rooftop garden.
Aiming to "strengthen relationships with trade partners, as well as add fuel to its growth in the UK," VF Corporation elevates its retail experience with a multi-brand space that lets visitors shop while also learning about the megabrand's values, innovation plans, production process and more.
Immersive Megabrand Hubs
VF Corporation's London Headquarters Feature a Digital Innovation Studio
Trend Themes
1. Megabrand-immersive-hubs - Companies can leverage immersive brand experiences to build stronger relationships with customers and position themselves as leaders in innovation.
2. Digital-innovation-studios - Creating digital innovation and design studios can allow companies to experiment with emerging technologies and create new products and services.
3. Multi-brand-experiences - Designing multi-brand spaces that showcase product offerings while educating visitors on company values, production processes, and innovation plans can create a more engaging and immersive retail experience.
Industry Implications
1. Fashion-retail - Fashion companies can drive growth and build stronger relationships with customers by creating immersive hub spaces that showcase their brand offerings and values.
2. Architecture-and-design - Architecture firms can partner with retail companies to design and renovate spaces that create immersive brand experiences and increase foot traffic.
3. Technology-and-innovation - Creating digital innovation and design studios can be a disruptive innovation opportunity for companies in the technology and innovation space that are looking to experiment with emerging technologies and create new products and services.