From the stunning video they created, you can tell that the Very Nearly Almost office is a cool place to work that prioritizes creativity. The mag, which initially began as a 'zine of black-and-white photography, has emerged into a seminal voice and source of documentation of the London street art scene.
The Very Nearly Almost office culture is one that the founders describe as one that they want everyone to feel involved in. What's remarkable about the magazine office is that it is generally bustling after normal business hours, because all the staff has other full-time positions. Take a look at the video to check out their digs.
Implications - Youth consumers have a strong desire to lead unconventional lifestyles. This stems from a rejection of the lifestyle choices of previous generations. Companies can make themselves more attractive to this demographic by taking this mindset into account.
Daring Design Offices
Very Nearly Almost Exudes Openness and Collaboration
Trend Themes
1. Collaborative Office Spaces - Creating workspaces that prioritize collaboration and openness can make companies more attractive to younger consumers.
2. Multifunctional Workforce - Having a workforce with a variety of full-time positions can allow for greater creativity outside of the traditional 9-5 workday.
3. Street Art Culture - Incorporating elements of street art culture into office design and company culture can appeal to a younger, more unconventional demographic.
Industry Implications
1. Office Design and Furnishings - There is an opportunity for companies in the office design and furnishings industry to create spaces that prioritize collaboration, creativity, and openness.
2. Youth Marketing - Companies that focus on youth marketing can take advantage of the trend towards unconventional lifestyles by highlighting the unique office cultures of their brands.
3. Arts and Culture - By incorporating elements of street art and creative culture into their company branding and office design, businesses in the arts and culture industry can attract a younger, more unconventional demographic.