This year alone has proven that the way people shop is changing and Verishop is launching a new social media-inspired shopping experience to support discovery and entertainment. The experience on the Verishop iOS app shares entertaining, shoppable content with artificial intelligence, so that users are able to discover products via photos and videos based on the kind of content they like.
While many e-commerce platforms adopt standard, search-driven formats that require consumers to filter or sift through multiple product pages, Verishop is offering a new experience that brings more interest to browsing. As Verishop describes: "a how-to cooking video can show you the Dutch oven she’s cooking with, as well as the jumpsuit she’s wearing. And, the more you use the app and engage with content, the more personalized your feed will get."
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
Trend Themes
1. Interactive Product Discovery - Social media-inspired shopping experiences will enhance demand for interactive product discovery platforms that offer video, AI-powered recommendations and shoppable content.
2. AI-powered Personalization - AI-powered personalized feeds will revolutionize the online shopping experience and create opportunities for businesses to offer highly tailored content and product recommendations.
3. Entertainment-driven E-commerce - Combining entertainment, content and shopping will be a key trend in e-commerce, and businesses that are able to create engaging, entertaining shopping experiences with personalized content and AI recommendations will be most successful.
Industry Implications
1. Retail - Retailers must embrace AI-powered personalization and interactive product discovery to remain competitive and meet changing consumer demands.
2. Entertainment - Entertainment and media companies have a unique opportunity to merge their content with e-commerce through the creation of innovative shoppable experiences that incorporate personalized content and AI-powered recommendations.
3. Technology - New technologies, such as AI and machine learning, will be critical to developing the interactive, content-driven e-commerce experiences that are poised to disrupt traditional retail sales models.