At King's Cross St Pancras in London, Renault created a French-inspired vehicle installation in collaboration with Fred Sirieix in order to excite the public about the opportunity to win a trip to Paris through the company.
The installation consisted of a 25-foot birdcage, which held a red Renault Clio Dynamique S at its center. This cage drew inspiration from Parisian love locks and on the structure itself, people were invited to add their own lock in order to be eligible to win great prizes such as spa visits, restaurant dinners or the grand trip to Paris.
As well as bringing some of the French spirit to London, the large-scale installation was also set up to celebrate 25 years of Renault Clio cars being in the UK.
Caged Car Installations
Renault's Vehicle Installation Takes Inspiration from Parisian Love Locks
Trend Themes
1. Interactive Marketing Installations - Opportunities for brands to create immersive experiences that engage and excite the public.
2. Incentive-based Promotions - Using contests and prizes to drive consumer participation and create a sense of excitement and anticipation.
3. Celebrating Milestones - Marking significant anniversaries or achievements with attention-grabbing installations that generate buzz and brand awareness.
Industry Implications
1. Automotive - Car manufacturers can leverage interactive installations to showcase new models and engage potential customers.
2. Hospitality - Hotels, restaurants, and spas can create incentive-based promotions to attract new customers and boost bookings.
3. Tourism - Tourism boards and travel agencies can celebrate milestones by creating unique installations that capture the imagination of visitors.