Vegetarian skillet meals are often packed with vegetables to make up for a lack of meat or protein but Birds Eye is providing an alternative with its new Voila! Skillets with Gardein Plant-Based Protein. The skillet meals feature Gardein's Chick'n, a meatless alternative that resembles chicken strips.
The Meatless Garlic Chick'n variety combines spiral pasta with a medley of vegetables and the Alfredo Chick'n option offers a similar mix of ingredients but with penne, carrots, broccoli and peas. Each 1.75-cup serving shares 10 grams of protein and saves plenty of time in the kitchen, as the one-pan meals help to cut down on chopping and cleaning up multiple dishes, as they only really need to be warmed.
Meatless Chicken Skillet Meals
Birds Eye's Vegetarian Skillet Meals Feature Gardein's Chick'n
Trend Themes
1. Meatless Skillet Meals - Birds Eye introduces plant-based protein skillet meals with Gardein's Chick'n as an alternative to traditional meat dishes.
2. Increased Demand for Vegetarian/vegan Foods - As more consumers adopt vegetarian and vegan diets, there is a growing demand for meatless protein alternatives to be incorporated into mainstream meals like one-pan skillet dishes.
3. Growing Popularity of One-pan Meals - Busy lifestyles are driving the popularity of easy to prepare one-pan meals, and vegetarian skillet meals present an opportunity for brands to attract new customers.
Industry Implications
1. Food and Beverage - Food and beverage industry brands are capitalizing on the growing demand for plant-based meat alternatives, as evident through Birds Eye's introduction of plant-based protein skillet meals featuring Gardein's Chick'n.
2. Health and Wellness - The rise of vegetarian and vegan diets is driving the demand for healthier meatless options, providing opportunities for health and wellness brands specialized in plant-based proteins and recipe innovation.
3. Packaged Food - In the packaged food industry, there is a need for innovation in one-pan meal options that balance convenience and nutrition for consumers with time constraints but also high expectations for quality ingredients.