Caulipower is most well-known for its cauliflower crust pizzas and now the brand is expanding its offerings in the freezer section with all-new frozen meals in the form of vegetable-based pastas. These ready-to-cook dishes only need minutes to prepare satisfying, nourishing meals that are free from artificial flavors, colors and preservatives. These veggie-based pastas can be enjoyed in varieties like cauliflower gnocchi with savory pesto, spinach gnocchi with Tuscan-style marinara and cauliflower penne pomodoro.
Naturally gluten-free, the pastas offer up a better-for-you alternative to many frozen meals on the market that are high in sodium and calcium and low in servings of vegetables. Based on its own research, Caulipower found that 72% of shoppers are looking for products offering more fruit and vegetable servings.
Cauilflower-Based Frozen Meals
Caulipower's Frozen Meals Share Vegetable-Based Pastas
Trend Themes
1. Vegetable-based Frozen Meals - Brands can capitalize on the growing demand for nutritious, plant-based meals in convenient frozen formats.
2. Cauliflower-based Pasta - Innovative food manufacturers can explore new ways to use cauliflower as a healthy and versatile ingredient in pasta products.
3. Clean Label Frozen Meals - Opportunities exist for companies to create frozen meals with simple and recognizable ingredients that appeal to consumers seeking healthier options.
Industry Implications
1. Frozen Food - Companies can disrupt the frozen food industry by offering healthier and more nutritious options that are still convenient and easy-to-prepare.
2. Plant-based Food - The rise of plant-based diets presents opportunities for food manufacturers to develop and market vegetable-based protein products like pasta and frozen meals.
3. Clean Label Food - The clean label trend is growing, and the frozen food industry can capitalize on this by offering clean label frozen meals that appeal to health-conscious consumers.