in honor of World Vegan Day (which takes place on November 1st), renowned vegan chef, Chloe Coscarelli, joined forces with Whole Foods to offer a variety of plant-powered Thanksgiving meals, dubbed the Vegan Meal for 2. The new offering features a Cremini Mushroom Roast with Mushroom Gravy, Miso Creamed Greens, Coconut Sweet Potato Casserole, Jalapeño Cornbread Dressing, and Pumpkin Curry Soup, all priced at $39.99.
The new Vegan Meal for 2 is now available for pre-order on the Whole Foods website, which consumers can pick-up in-store the week of Thanksgiving. As more consumers opt to consume less meat–either for the planet, lifestyle choices, or dietary restrictions–brands are creating plant-powered dishes that meet their need for delicious and nutritious offerings.
Chef-Created Vegan Thanksgiving Meals
Chef Chloe Coscarelli Partners with Whole Foods Market
Trend Themes
1. Plant-powered Thanksgiving Meals - Opportunity to create innovative and delicious plant-based meals for Thanksgiving, catering to the growing consumer demand for vegan options.
2. Pre-ordering Vegan Meals - Opportunity to offer pre-ordering options for vegan meals, providing convenience and ease for consumers during busy holiday seasons.
3. Meatless Meal Options - Opportunity to develop meatless meal options that cater to consumers who choose to consume less meat for various reasons, including environmental concerns and dietary preferences.
Industry Implications
1. Food and Beverage - Food companies can develop innovative plant-powered meal options to cater to the growing demand for vegan and vegetarian dishes.
2. Online Retail - Online retailers can provide pre-ordering options for vegan meals, making it convenient for consumers to plan their Thanksgiving meals in advance.
3. Hospitality - Restaurants and hotels can incorporate meatless meal options into their holiday menus, offering a variety of choices to cater to different dietary preferences.