For its client Natura Lab, Designhorse AS created an identity for the Complete Vegan supplement brand.
While there are a number of dietary supplements that happen to be vegan- and vegetarian-friendly based on the ingredients included and excluded, Complete Vegan sets itself apart by first and foremost catering to consumers who adhere to a plant-based diet. Since it can be challenging for some consumers to get all of their nutritional needs from food, these vegan supplements promise to nourish with algae and plant resources. The products from Complete Vegan include multivitamins, omega-3 alternatives sourced from algae rather than marine animals.
To complement the simple, minimalist style of the packaging and appeal to the conscious target consumer, Designhorse AS opted for a design printed on environmentally friendly, biodegradable paper.
Vegan-Targeted Supplements
The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
Trend Themes
1. Plant-based Supplements - Creating vegan supplements that cater specifically to consumers who adhere to a plant-based diet presents an opportunity for disruptive innovation.
2. Algae Sourced Nutrients - Developing omega-3 alternatives sourced from algae rather than marine animals is a disruptive innovation opportunity for the supplements industry.
3. Environmentally Friendly Packaging - Designing packaging made from environmentally friendly, biodegradable materials is a disruptive innovation opportunity in the supplements industry.
Industry Implications
1. Supplements - The supplements industry can capitalize on the trend of creating vegan and plant-based products that cater to specific dietary needs.
2. Nutrition - The nutrition industry has an opportunity to innovate by sourcing nutrients like omega-3 from algae instead of marine animals for a vegan-friendly option.
3. Packaging - The packaging industry can disrupt the market by creating environmentally friendly and biodegradable packaging options for consumer goods like supplements.