Sun Bum is expanding its range to include vegan sun care options. The cosmetic brand's clean skincare line is infused with nourishing and hydrating ingredients. Sun bum paired with artist Andy Davis to design the line's packaging to showcase the brand's new direction adequately. Boasting a clean, fun, and sleek finish, the packaging reflects the brand's commitment to natural and honest sun care.
The vegan line includes eight of Sun Bum's well-loved products. Included in the revamped list of formulas is the Daily Cleanser, the Daily Sunscreen moisturizer SPF 30, the Daily Mineral Sunscreen SPF 30, the Restoring Face Mask, the Restoring Night Cream, the Hydrating Eye Cream, and Hydrating Serum. These products boast natural ingredients like banana, rosella, brown algae, and seaweed.
Hydrating Vegan Sun Care
Sun Bum Paired with Andy Davis to Design its Vegan Sun Care Collection
Trend Themes
1. Vegan Sun Care - The trend of vegan sun care products can be disruptive for the traditional non-vegan cosmetics industry.
2. Clean Skincare - The trend of clean skincare products can disrupt the conventional skincare industry.
3. Nourishing Sun Care - The trend of nourishing sun care products can be disruptive for the traditional harsh sun care products industry.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from incorporating vegan and clean ingredients into their products.
2. Skincare - The skincare industry can benefit from incorporating natural and nourishing ingredients into their products.
3. Sun Care - The sun care products industry can benefit from moving toward more natural, vegan, and nourishing formulas.