Nando's, known for its PERi-PERi flame-grilled chicken, collaborated with online platform MOB Kitchen to create the Vegan Flavour Box, which makes it easy to prepare a vegan falafel meal at home. The limited-edition, plant-based meal box serves four and it includes other fun essentials for cooking at home, such as a chef's apron.
The recipe for PERi-PERi Falafel Pittas can also be found online through MOB Kitchen and it calls for ingredients like red onions, dried chickpeas, red pepper and garlic, plus herbs and spices to create an authentic, full-flavor experience. There's even Vegan PERinaise to drizzle atop the finished creation.
Sales from the Vegan Flavour Box from Nando's will help to support the food distribution charity City Harvest.
Vegan Falafel Kits
Nando's Vegan Flavour Box Prepares PERi-PERi Falafel Pittas
Trend Themes
1. Plant-based Meal Kits - The rise of plant-based diets and the convenience of meal kits presents an opportunity for more collaborations between restaurants and meal kit providers to offer easy, at-home vegan meal options.
2. Charitable Food Offerings - Businesses can follow Nando's lead in supporting food distribution charities by creating limited edition products where a portion of sales go towards a good cause, benefiting both the charity and the business's reputation.
3. DIY Cooking Kits - As people continue to spend more time at home, businesses can capitalize on the trend of DIY cooking by offering complete kits with all the necessary ingredients and tools, providing a fun and engaging experience for consumers.
Industry Implications
1. Food & Beverage - Restaurants and food retailers can expand their reach and revenue by partnering with meal kit providers to offer plant-based meal options that can be enjoyed at home.
2. Charity & Nonprofit - Food distribution charities can benefit from collaborations with businesses that offer limited edition products where a portion of sales goes towards the charity.
3. E-commerce - With the rise of online shopping, businesses can capitalize on the trend by offering DIY cooking kits that can be conveniently purchased and shipped to consumers' doorsteps.