The UK coffee shop chain Pret a Manger recently announced that it will be rolling out its 2016 holiday menu, complete with its first ever vegan Christmas baguette. With something for nearly everyone, the new menu demonstrates a recognition of changing traditions when it comes to holiday dining.
Pret a Manger's 2016 holiday menu consists of a number of seasonal offerings that help consumers celebrate the Christmas season. Some of the dishes are more traditional, such as the French brie & cranberry toastie and the ham hock & chutney toastie. However, one of the biggest surprises of the new menu is the inclusion of the chain's first ever vegan Christmas baguette, which has been dubbed 'Very Merry Christmas Lunch.' Despite the lack of meat and cheese, the sandwich is packed with flavorful ingredients such as grilled carrots, crispy onions, parsnip puree, toasted pistachios and a festive chutney.
Festive Vegan Sandwiches
Pret a Manger is Launching Its First Ever Vegan Christmas Baguette
Trend Themes
1. Vegan Christmas Menus - Disruptive innovation opportunity: Create plant-based holiday menus that cater to the growing demand for vegan options during the festive season.
2. Changing Holiday Traditions - Disruptive innovation opportunity: Develop innovative dishes that reflect the evolving preferences and dietary restrictions of consumers during the holiday season.
3. Inclusion of Non-traditional Ingredients - Disruptive innovation opportunity: Experiment with unconventional ingredients and flavor combinations to create unique and exciting holiday dishes.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity: Restaurants can attract diverse customer segments by expanding their menu options to include vegan and non-traditional holiday dishes.
2. Food and Beverage Industry - Disruptive innovation opportunity: Companies can capitalize on the demand for plant-based and innovative holiday foods by creating new product lines and expanding their offerings.
3. Catering Industry - Disruptive innovation opportunity: Catering companies can differentiate themselves by offering customizable menus that cater to different dietary preferences and accommodate changing holiday traditions.