This holiday season, Nike releases the Dunk High sneakers in a Varsity Maize colorway once again, which has been in speculation throughout the year. The images are officially unveiled this year, referencing the original model that was launched back in 1985 by the sportswear brand.
It was part of the 'Be True to Your School' pack decades ago, representing the University of Iowa Hawkeyes. The upper of the sneakers are made from a leather material in a black color and can be seen making up the collars, toe boxes, and the quarter panels. Black nylon materials are used to create the traditional tongue. Vibrant details are informed by stark yellow done in leather at the eyestay, mudguards, the Swoosh, collar flaps, and the heel.
Retro High-Top Vibrant Sneakers
Nike's Dunk High Shoes Arrive in a Varsity Maize Colorway
Trend Themes
1. Retro Sneaker Revival - The re-release of Nike's original Dunk High model in a Varsity Maize colorway highlights the demand for nostalgia in the sneaker industry.
2. Bold Colorway Experimentation - Nike's use of Varsity Maize on the Dunk High model suggests that the company is interested in exploring more daring and unexpected color combinations in their sneaker designs.
3. Mixing Material Textures - The use of both leather and nylon in the construction of the Dunk High sneakers suggests that sneaker brands may begin experimenting more with combining different materials to create unique textures and designs.
Industry Implications
1. Footwear - The re-release of iconic models such as the Dunk High can inspire innovation in the sneaker industry, encouraging brands to incorporate past designs into new releases.
2. Fashion - The popularity of retro-style sneakers can influence fashion trends, resulting in the resurgence of other vintage-inspired clothing and accessories.
3. Retail - Sneaker retailers may find success in selling limited edition or nostalgic re-releases of popular models to discerning sneaker collectors and enthusiasts.