The Kraft Heinz Variety Game Pack is a new product created in partnership with Big G Creative as a set of pastimes for families that are all themed with consumer packaged goods (CPGs) in mind.
The pack includes the Kraft Macaroni & Cheese Game, the Jell-O Jiggler Slap Game and the Heinz Ketchup Dice Game, which are all themed around their namesake product. Each game comes packed with a faux version of the namesake product as well as everything needed for players to partake in the pastime.
The Kraft Heinz Variety Game Pack is available at Target retail stores as well as online at a price point of $19.99 and helps to expand the reach of the CPG brand, while also providing consumers with a way to celebrate their love for specific products.
CPG-Themed Game Sets
The Kraft Heinz Variety Game Pack Includes Three Games
Trend Themes
1. Cpg-themed Games - Creating consumer packaged goods-themed games offers a new way for companies to engage with their target audience and expand their brand presence.
2. Branded Product Experiences - Incorporating branded products into game sets allows companies to create unique and immersive experiences for consumers, fostering brand loyalty.
3. Family-focused Entertainment - Developing game sets that cater to families provides an opportunity for companies to tap into the growing market of at-home entertainment and family bonding.
Industry Implications
1. CPG - Consumer packaged goods companies can explore the potential of creating game sets based on their products to enhance brand visibility and consumer engagement.
2. Toy and Game - The toy and game industry can incorporate branded products and develop game sets that cater to family-oriented consumers, offering a refreshing and interactive experience.
3. E-commerce - Online retailers can leverage the popularity of CPG-themed game sets to attract consumers seeking unique entertainment options for their families.