Nike has partnered with the NFL star Odell Beckham Jr. in order to produce the new Nike Vapor Untouchable Pro 3 OBJ cleats. The cleats were crafted to honor the receiver's storied career. The pair is currently available on the Nike website for a price point of $200 USD.
The Nike Vapor Untouchable Pro 3 OBJ cleats were created to commemorate one of the most popular plays from the receiver's career, which is his viral 2014 one-handed catch. The bronze embroidery is an outline of the route that Beckham ran during the 2014 play. Also featured on the cleat are scorpion designs, which were added because of Beckham's astrological sign.
Also included in the design is OBJ branding, which can be seen on the toebox. Nike branding can be seen on the rear side of the shoe with a red swoosh.
Historic Catch-Inspired Cleats
The New Nike Vapor Untouchable Pro 3 Was Made for Odell Beckham Jr.
Trend Themes
1. Customized Athletic Footwear - The success of the Nike Vapor Untouchable Pro 3 OBJ cleats highlights the demand for customizable and personalized athletic footwear.
2. Celebrity Collaborations - The partnership between Nike and Odell Beckham Jr. demonstrates the appeal and marketability of celebrity-driven collaborations in the sports equipment industry.
3. Nostalgic Designs - The use of historic plays and personal branding on the Nike Vapor Untouchable Pro 3 OBJ cleats illustrates the potential of nostalgic designs to appeal to consumers and drive sales.
Industry Implications
1. Athletic Footwear - The release of the Nike Vapor Untouchable Pro 3 OBJ cleats highlights the innovation and potential for growth within the athletic footwear industry.
2. Sports Equipment - The collaboration between Nike and Odell Beckham Jr. highlights the opportunities for innovation within the sports equipment industry, particularly through celebrity-driven partnerships.
3. Fashion and Apparel - The success of the Nike Vapor Untouchable Pro 3 OBJ cleats illustrates the potential for nostalgic and customized designs to be integrated into the fashion and apparel industry, particularly within the athletic and streetwear markets.