Roblox, an immersive 3D gaming metaverse, has partnered with Vans to launch 'Vans World,' a virtual skatepark that will be released exclusively on the popular platform. The new launch marks a first for the classic skate brand, which, up until now, had yet to dabble in the world of virtual gaming.
More specifically, 'Vans World' will be a designated 3D space within Roblox where visitors can virtually skateboard and shop for exclusive Vans apparel, including shoes, clothing, and collectible gear. In addition, the virtual space will feature a sneaker customization tool and will house a fully-equipped skate shop where users can build their own boards from scratch.
With the launch of 'Vans World,' it is clear that the company has decided to embrace the rise of virtual fashion and metaverse experiences, joining a steadily growing list of other prominent brands looking to capitalize on this emerging space.
Metaverse-Based Skateparks
Roblox and Vans Join Forces to Launch Virtual 'Vans World'
Trend Themes
1. Virtual Skateparks - As the line between virtual and physical spaces blurs, there is an opportunity for businesses to create virtual skateparks that allow consumers to engage with brands in new ways.
2. Virtual Fashion - Companies can leverage virtual worlds to create unique and exclusive apparel designs that consumers can purchase in the real world, creating a new revenue stream.
3. Metaverse Partnerships - As more brands seek to establish a presence in the metaverse, there is an opportunity for partnerships between companies in order to create engaging and immersive experiences for consumers.
Industry Implications
1. Gaming - Companies can create or sponsor virtual skateparks and skateboarding games within gaming platforms, reaching millions of gamers worldwide.
2. Fashion - Collaborating with gaming platforms to create virtual clothing and accessory designs can open up new avenues for revenue and brand exposure.
3. Marketing/advertising - Companies can leverage virtual worlds to create interactive and immersive brand experiences that transcend traditional marketing channels.