These Vans camo canvas shoes aren't your regular camouflage prints.
The new release from Vans California, which will be available by January 2013, are actually called Hula Camo. This name is, of course, due to their distinctly Hawaiian style camouflage print found on the upper part of this mid-height Chukka Boot.
There's been a major shift towards camouflage prints in the last few years, and now we're starting to see that trend morph into dense floral and Hawaiian prints. Converse is also trying a few new shoes for spring in this style.
This new Vans camo features leather and suede accents on the upper part of the shoe. These rich fabrics and colors compliment the Hawaiian camo print. The strong nature of the leather and suede offset the flowery looking palm trees printed in teal.
Hot Hawaiian Canvas Shoes
These Vans Camo Shoes Bring a Tropical Twist to Canvas Shoes
Trend Themes
1. Hawaiian Camouflage Prints - Disruptive innovation opportunity: Explore the combination of traditional camouflage patterns with tropical and floral elements in various fashion and lifestyle products.
2. Shift Towards Dense Floral Prints - Disruptive innovation opportunity: Develop new designs and patterns that incorporate dense floral prints inspired by the Hawaiian and tropical themes.
3. Leather and Suede Accents - Disruptive innovation opportunity: Integrate leather and suede accents into footwear and accessory designs to add a touch of luxury and contrast to vibrant prints.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with fashion brands to create Hawaiian-inspired collections featuring camouflage prints and tropical elements.
2. Footwear - Disruptive innovation opportunity: Experiment with Hawaiian camouflage prints and unique materials like leather and suede to create standout footwear designs.
3. Accessories - Disruptive innovation opportunity: Design accessories such as bags, wallets, and phone cases that combine Hawaiian prints, camouflage, and leather/suede accents for a trendy and unique look.