A stain on a favorite shirt or dress can effectively ruin a person's mood for the rest of the day or night, so the Vanish Stain Remover campaign has decided to turn it into a fun experience. First of all, its existence will already put people at ease knowing that they can easily take out the blemish once home. Secondly, through these images it shows how it can tackle even the most complex spot of dirt like it was a game of pick-up sticks.
The Vanish Stain Remover campaign was created by Euro RSCG, an ad agency based in Tel Aviv, Israel. Art directed by Ale Feldman with creative direction by Ben Sever, it is simple, playful and direct. The purposefully arranged sticks were photographed by Yisrael Cohen.
Pick-Up Sticks Ads
The Vanish Stain Remover Campaign Makes Cleaning a Game
Trend Themes
1. Gamified Advertising - Vanish Stain Remover's gamified advertising approach creates a fun and engaging experience for customers.
2. Problem-solving Products - The Vanish Stain Remover campaign highlights the power and effectiveness of problem-solving and innovative products.
3. Visual Storytelling in Advertising - The use of visual storytelling in the Vanish Stain Remover campaign creates an emotional connection with its customers.
Industry Implications
1. Marketing and Advertising - The Vanish Stain Remover campaign demonstrates the potential for gamified advertising in the marketing and advertising industry.
2. Consumer Goods - The Vanish Stain Remover campaign highlights the power and effectiveness of problem-solving and innovative products in the consumer goods industry.
3. Photography - The Vanish Stain Remover campaign relies on visually stunning and eye-catching photography to market its product and opens up opportunities for innovation in photography-based advertising.