Wine is as classic a gift as flowers or chocolates on February 14th and this year, winemaker 19 Crimes created a limited-edition Valentine's wine bottle that celebrates relationships that defy convention. There's a limited-edition Heart label on these special Red Wine bottles from the brand, each of which features the 12 relationship types.
According to research from the brand one in five Gen Z and Millennials believe monogamy is outdated, and two in five Gen Z & Millennials have either been in a committed polyamorous relationship or are considering one as an alternative to monogamy.
The generously sized 1,125ml bottle itself is a non-traditional size that sits somewhere between a conventional 750ml bottle and 1.5L magnum, making it fit for a throuple that wants to indulge in a glass of wine together.
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Trend Themes
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Celebrating All Relationships — Winemaker 19 Crimes created a limited-edition Valentine's wine bottle that celebrates relationships that defy convention.
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Changing Views on Monogamy — Research from the brand shows that one in five Gen Z and Millennials believe monogamy is outdated.
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Alternative Relationship Styles — Two in five Gen Z & Millennials have either been in a committed polyamorous relationship or are considering one as an alternative to monogamy.
Industry Implications
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Wine — Winemaker 19 Crimes produces non-traditional Valentine's wine bottles to cater to changing relationship dynamics.
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Gifts — The limited-edition Valentine's wine bottle offers a unique gift option for individuals looking to celebrate unconventional relationships.
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Research and Survey — The brand's research on changing views on monogamy provides valuable insights for researchers and relationship experts seeking to understand evolving relationship dynamics.