Nike introduces a new iteration of arguably its most popular shoe, the Air Force 1 -- this time around, the sneaker boasts a unique UV-reactive detail at the branding Swoosh. The color-altering accent changes inside and outside due to the light exposure.
The upper aside from the Swoosh is made from white leather materials and when wearers step outside, the Swoosh turns into an icy blue hue to match the clear outsole unit. The heel then turns from the white color into a bright print. The black Air Force 1 branding detail can be seen on the heel tab and the tongue sections before the shoe is rounded out with a special hangtag, icy blue Swoosh, and circular tag.
UV-Reactive Logo Sneakers
Nike's Latest Air Force 1 Sneakers Get a New Light Responsive Accent
Trend Themes
1. Uv-reactive Sneakers - Opportunity for other shoe companies to experiment with light-responsive materials on shoes.
2. Color-changing Accents - Potential for other apparel items such as shirts or jackets to feature color-changing accents.
3. Unique Hangtag Design - Trend for clothing brands to create unique and creative hangtags for their products.
Industry Implications
1. Athletic Footwear - New technology in shoe design and materials could disrupt the athletic footwear industry.
2. Fashion Merchandise - Apparel companies could consider integrating light-responsive materials in their lines of apparel.
3. Hangtag Printing - The rise of unique packaging and labels on items could spur growth in the printing industry for these items.