For his 2015 promotional mailer, Toronto-based photographer Justin Poulsen surely made a memorable impression on potential clients with his USB thumb drives. Extremely lifelike and a bit creepy, the USB thumb drives accompanied a card suggesting they choose his services in order to "stick out like a sore thumb."
Each of Poulsen's 50 attention-grabbing USB thumb drives is slightly different, each made with slight differences to mimic that of real life.
More exciting than your average business card, Poulsen's USB thumb drives are a unique and creative branding opportunity that he can also add to his portfolio, and may well generate business that way.
The USB thumb drives are highly detailed, with attention even paid to cuticle color and dried blood, making them not for the squeamish.
Freaky Finger USB Devices
These USB Thumb Drives Make for a Noteworthy Promotional Item
Trend Themes
1. Realistic USB Drives - The trend of creating USB drives that closely resemble everyday objects and body parts is growing, creating opportunities for companies to promote their brand in creative ways.
2. Novelty Promotional Items - More businesses are turning to unique and creative promotional items, like USB thumb drives, to grab the attention of potential clients and stand out from the competition.
3. Personalized Marketing - Personalized USB thumb drives can be used as a marketing tool to showcase a business's attention to detail and to make a memorable impression on potential clients.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage the trend of creating life-like and novelty USB thumb drives as a way to help clients stand out and promote their brand.
2. Photography - Photographers and other creative professionals can use unique USB thumb drives as a way to showcase their creative abilities, and to add value to their client offering.
3. Consumer Electronics - Consumer electronics companies can explore the opportunity to create unique and novelty USB drives that can capture the attention of potential customers and generate business.