Ahead of the 2018 Winter Olympics in PyeongChang, South Korea, Ralph Lauren designed the new Team USA Olympic jacket to be able to stand up to the cold at the chilly heights of South Korean mountaintops. Not only are the jackets thick and durable, but they're infused with heat-conducting ink that keeps the athletes warm even if the material itself might be lacking.
Stylistically, the Team USA Olympic Jackets and other Olympic apparel from Ralph Lauren take after classic design tropes of American cold weather wear. The line, which will be worn during the opening and closing ceremonies, includes brown suede gloves, wool sweaters, and knitted toques. However, the tech behind the jackets is what really stands out. The ink in the heated jackets functions similarly to a heated blanket, conducting heat through resistance while keeping the jacket lightweight.
Heated Ink Jackets
Ralph Lauren's Team USA Olympic Jacket Uses Heat-Conducting Ink
Trend Themes
1. Heated Ink Jackets - Innovative heated jackets infused with heat-conducting ink provide warmth and comfort in cold weather.
2. Tech-infused Apparel - The integration of technology in clothing enhances functionality and performance.
3. Classic Design Tropes - Incorporating traditional design elements into modern apparel creates a fusion of style and innovation.
Industry Implications
1. Fashion & Apparel - The fashion industry can explore the use of heat-conducting ink and other technology in clothing to improve functionality and comfort.
2. Outdoor Recreation - Companies in the outdoor recreation industry can adopt heated jackets with heat-conducting ink to offer enhanced protection and warmth to customers.
3. Sportswear - Sportswear brands can incorporate heat-conductive technology in their product lines to provide athletes with lightweight and insulated apparel for optimal performance.