Seima Matsuzaka launched the streetwear label entitled 'urself' back in 2018 and it functions as a direct to consumer service. The designs boast minimal aesthetics and it recently unveiled its collection designed for the Spring/Summer 2019 season.
The label is based in Japan and the way that it functions is a relatively new concept for the culture, as it traditionally works closely with stockists. The seasonal capsule delivers a wide range of premium fashion designs -- all of which arrive in an effortless silhouette with understated details. Some of the pieces include baggy tops, cropped pants, caps, tees, and sweaters. The tops sport a boxy structure with dropped shoulders in order to give the overall shape a relaxed look. Some details include subtle graphic accents and chest pockets.
Japanese-Influenced Streetwear Styles
urself Follows Japanese Fashion Themes for SS19
Trend Themes
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Direct-to-consumer Fashion — Opportunity to disrupt the traditional retail model by directly selling fashion designs to consumers.
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Minimal Aesthetics — Opportunity to create designs with clean lines and understated details that appeal to consumers seeking simplicity and minimalism.
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Streetwear Capsules — Opportunity to release limited-edition collections that deliver premium fashion designs for specific seasons.
Industry Implications
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Fashion Retail — Opportunity for fashion retailers to explore direct-to-consumer strategies and offer minimalistic, Japanese-influenced designs.
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Apparel Manufacturing — Opportunity for manufacturers to produce streetwear capsules with high-quality materials and attention to detail.
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Graphic Apparel — Opportunity for graphic apparel companies to collaborate with streetwear labels to create and incorporate subtle graphic accents into designs.