The North Face Urban Exploration introduces its latest Urban Geology series that is joining its roster for the Fall/Winter 2022 season. This is a capsule that is full of functional technologies and it delivers a versatile range of wearable looks. Overall, the capsule is led by outerwear, footwear, bottoms, and accessories.
The highlighting item in the collection is definitely the olive tonal blazers that have a collar strap detail, the double-sided jackets, DWR-repellent tops, and the trench coats with plaid patterns done in Dryvent fabrication. The heavier outerwear options include materials such as a blend of sherpa fleece with quilted nylon panels. The sweaters are done with details such as buttoned cuffs and hidden pocket accents.
Fall-Centric Experimental Apparel
The North Face Urban Exploration Launches Urban Geology
Trend Themes
1. Functional Fashion - The integration of functional technologies in clothing design is a disruptive innovation opportunity for apparel companies.
2. Capsule Collections - The creation of capsule collections featuring versatile wearable looks is a disruptive innovation opportunity for fashion brands.
3. Geometric Patterns - The use of geometric patterns in clothing designs is a disruptive innovation opportunity for fashion and textile industries.
Industry Implications
1. Apparel - The apparel industry should consider incorporating functional technologies and versatile capsule collections to disrupt the market.
2. Footwear - The footwear industry should consider integrating functional technologies and geometric patterns to create innovative designs.
3. Textile - The textile industry should consider experimenting with geometric patterns and functional materials to disrupt the fashion industry.