Technical outdoor label The North Face returns with the new Urban Ecology collection that channels the themes of "In City, In Nature' for the season. The brand's sublabel features seamless designs that are ready for the ever-changing environments and deliver versatile looks that are ready for the outdoors and in urban spaces.
The technical looks are made with lightweight sensibilities and water-repelling, moisture-wicking designs as well. The silhouettes include the likes of vests, wind jackets, and casual pants with a highlight on the multi-pocket D1 City Vest. It has detachable storage panels and is followed by the notable D3 Dryvent Jacket that is inspired by the classic Mountain 2000 silhouette with climbing rope detailing along with a carabiner.
Nature-Themed City Apparel
The North Face Launches the Urban Ecology Collection
Trend Themes
1. Nature-themed Apparel - Incorporating natural elements into urban clothing design and technology for sustainable style
2. Seamless Design - Creating functional clothing that is ready for any outdoor and urban environment without compromising on style
3. Multi-purpose Clothing - Designing versatile clothing for both outdoor and urban adventures with a focus on functionality and fashionability
Industry Implications
1. Fashion and Apparel - Incorporating innovative designs and materials to create functional yet stylish clothing for outdoor and urban lifestyles
2. Sports and Outdoor Recreation - Developing technical gear that can adapt to different environments for the ultimate outdoor experience
3. Sustainability and Eco-friendly Products - Integrating sustainable technology and materials to reduce the environmental impact of outdoor and urban lifestyle products